They’re two great heritage brands that will appeal to our existing customers and hopefully attract some new ones too.”įollowing the openings in York, Oxford and Cheltenham, exact dates are still to be confirmed for the next Toys R Us branches, opening this summer, in:įor more information about the launches and grand opening events, visit or follow WHSmith on Instagram and Toys R Us UK on Instagram and Facebook. Sadie (smacali) is the little girl at the end. Ian Sanders, group commercial development director, commented: “We think Toys R Us and WHSmith are a great fit together. Jenny Lewis, Lindsay Price, and Jaleel White (Steve Urkel) star in this Toys R Us commercial from 1984. That’s right - the ToysRUs you know and love is coming back to a Macy's store near you ASAP Could we (and Geoffrey) be any more excited ToysRUsAtMacys. “You can buy a box online, but you can’t experience a toy online,” he added. The latest Mall of America location is actually the second store in the Toys R Us comeback tour. “It’s just an absolute joy that Toys R Us is back open again in the UK.”Īlthough the retailer has been trading on its website for the past few months, Simon added that the new store locations would add an extra dimension to shopping for customers, as the brand enjoys a renaissance in the UK. “I’m incredibly excited to be here today,” Simon told YorkMix. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Toys R Us, Inc TV Commercials. Simon Cartey, UK commercial director at Toys R Us, was in attendance to join those gathered to see Geoffrey the Giraffe cut the ribbon, and there were goodie bag giveaways and pictures with Geoffrey. The York Toys R Us shop-in-shop, inside the WHSmith at Monks Cross, held a grand opening last weekend (on Saturday, 10th June). Shoppers will be able to enjoy interactive experiences, demonstration tables and iconic visual elements throughout. Browse our huge assortment of toys from Toys R Us at Macys Find great deals on brands like LEGO, Fisher-Price, & Barbie. Toys R Us branded shop-in-shops in both these high street locations will see customers welcomed by a life-size Geoffrey the Giraffe 3D sculpture, ideal for selfies, and a specially curated range of toys displayed according to age, interest and category. Following the opening of the York Toys R Us shop-in-shop last week, two further locations are set to commence trading on Saturday.Įight more WHSmith shop-in-shop locations are slated to open this summer in the UK, and Toys R Us has confirmed that branches in Oxford and Cheltenham will be the next to open their doors to customers, from Saturday, June 17th. Toys R Us is partnering with a retail chain known for its pop-up shop expertise, and knowledge of retail real estate, to expand the Toys R Us store footprint in this country.
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